Auto Sales August 2025: TVS Motor & Bajaj Auto Surge on Export Boom; Maruti Slips on Weak Domestic Demand

India’s auto industry delivered a mix of solid exports, slow domestic demand, and EV growth in August 2025. Export-oriented segments outperformed, while most companies experienced stable to declining domestic volumes due to the monsoon, interest rate fluctuations, and pre-festive season adjustments.

Stocks of companies showing export strength or strong EV performance generally outperformed.

Table of Contents

1. Passenger Vehicle Sales - Cars & SUVs
2. Two-Wheeler Sales: Leading Players
3. Three-Wheeler Sales: Growth & Drivers
4. Commercial Vehicles & Tractors
5. Electric Vehicles: Fastest Rising Category
6. Company-Wise Sales Table
7. Stock Market Analysis: Winners & Laggards
8. Expert Takeaways & Outlook
9. FAQs

Passenger Vehicle Sales - Cars & SUVs

• Maruti Suzuki: 1,81,000 units (down 0.6% YoY). Domestic sales dropped 7.1% to 1,44,000, but exports surged 40.5% to 36,538. Slightly missed estimates, indicating sector headwinds.

• Hyundai: 52,728 units, largely stable, indicating strong urban demand.

• Tata Motors: 73,178 units, up 2% overall. PV (including EVs) down 3% YoY to 43,315, but CV sales grew 10% to 29,863, highlighting supply-chain improvement.

• Mahindra (M&M): 75,901 units (flat), PVs down 9% YoY, but 3W sales up 13% to 10,527. Tractor sales up 28% to 28,117 - robust farm sector gains.

• Toyota, MG, others: Toyota volume up; MG sees strong growth due to EVs.

Summary:
Maruti remains the overall leader, Hyundai defends the #2 spot, and Tata Motors' CV segment outperformed on strong construction/infra demand. Stock reaction mixed; Tata Motors favoured by analysts due to its resilience in EV and CV segments.

To track valuation ratios, updated charts, and performance trends, check the latest Tata Motors share price now.

Two-Wheeler Sales: Leading Players

• Hero MotoCorp: Strong rural performance, but competing with Honda in overall market share.

• Honda: Continues to lead in the urban and scooter segments.

• TVS Motor: 5,09,000 units, up 30% YoY [4,90,000 2W]. Exports up 35% and 3W up 47%, strong all-round showing, beat Street estimates.

• Bajaj Auto: 4,17,000 units (up 5% overall). Domestic sales declined 8% (2,32,000 units), while exports surged 29% to 1,85,000 units. Pulsar sales are soft domestically, but the export story is driving investor optimism.

• Royal Enfield (Eicher): 1,14,000 bikes, up a massive 55% YoY, strong recovery post-supply constraints. International business up 39%.

Summary:
TVS is driving growth in both EVs and 2Ws and stands out in analyst picks. Bajaj Auto’s export acceleration contributed to a positive stock move despite domestic softness.

Three-Wheeler Sales: Growth & Drivers

• Mahindra: 10,527 units (+13% YoY), leader in growing sub-segment.

• Atul Auto: 3,026 units (+7%), solid rural demand.

• TVS 3W: 18,748 units (+47% YoY), leadership in alternate fuel/electric.

Summary:
Three-wheeler sales grew on the back of increased last-mile connectivity and renewed demand for cargo versions. Mahindra and TVS lead stock picks.

Commercial Vehicles & Tractors

• Ashok Leyland: 15,239 units (+5%), M&HCVs up 8% to 9,381.

• SML Isuzu: 842 units (-15%), softness in demand.

• Escorts Kubota: 8,456 tractors (+27%), domestic up 26.6%, exports up 35.5%.

• VST Tillers: 4,499 units (+2%), steady growth.

Summary:
Tractor companies outperformed due to rural sentiment and farm income recovery; Ashok Leyland’s growth reflects an uptick in infrastructure projects.

Electric Vehicles: Fastest Rising Category

• TVS EV sales: 25,138 units (+1.45%), ahead of competitors.

• Ola Electric, Ather: EV volumes up YoY, leading market disruption especially in the urban scooter space.

• Tata Motors (EV): EV sales are robust in urban centres, accounting for a part of the overall 43,315 PVs.

Summary:
EVs are now the fastest-growing segment, with domestic incumbents such as TVS and Tata, as well as startups, benefiting from accelerated adoption.

Company-Wise Sales Table (August 2025)

Established Context has shared a compelling video on why the global car market may be nearing collapse — worth watching alongside August’s mixed sales trends.

Stock Market Analysis: Winners & Laggards

• Winners: TVS Motor (on strong all-round data), Bajaj Auto (exports), Escorts Kubota (tractors), Tata Motors (CV/EV lead).

• Steady: Hero MotoCorp, Hyundai, Mahindra (stable with rural boost).

• Watch/Underperformers: Maruti Suzuki (domestic soft), SML Isuzu (slump), Ashok Leyland (CV outperformance vs PV pressure).

Summary:
Strong export data buoyed Bajaj and TVS stocks, while tractor and CV companies rode rural/infra optimism. EV-centric firms continue to attract investor buzz.

Want to understand how sector-wide performance trends are being captured in indices? Track movements in Nifty Auto to compare company-specific sales with market sentiment.

Expert Takeaways & Outlook

• FADA expects festive demand, new launches, EV incentives, and rural income gains to drive Q3/Q4 recovery.

• Analysts favour TVS Motor, Tata Motors, Bajaj Auto (on export story), and farm equipment makers as top stock picks for the upcoming season.

Want to evaluate how August's performance aligns with Tata’s long-term market strategy? Read the latest insights on Tata Motors August 2025 Sales.

FAQs

Q1. Which auto segments outperformed in August 2025?
EVs, tractors, and three-wheelers had the best YoY growth; exports were the key.

Q2. What does weak domestic PV/Bike sales mean for investors?
Short-term softness; analysts see recovery ahead with festive launches.

Q3. Which stocks are most favoured post-August sales?
TVS Motor, Tata Motors, Escorts, Kubota, and Bajaj Auto for exports.

In Summary:
August 2025 auto sales show India’s market tilting towards exports, rural tractors, EVs, and CVs. Investors should follow festive trends, EV launches, and rural sentiment for the next leadership stocks.