Wipro's North America Deep Dive: Growth, Sectors, and Strategic Resilience

North America continues to be the foremost growth engine of Wipro. This article dives deep into its performance across four fiscal years (FY21–FY25), capturing shifts in revenue, sector mix, contract types, and strategic investments. The data paints a compelling portrait of stability and adaptability, even as the business landscape evolves.

Table of Contents

1. Strategic Importance of North America
2. Revenue Performance Over Three Years (₹ in million)
3. Sector-wise Performance in North America (FY25)
4. Contract Structure – Stability and Predictability
5. Sector Mix – Shift Toward High-Value Areas
6. Conclusion: Strategic Depth in North America
7. FAQs: Wipro’s Performance in North America

Strategic Importance of North America

North America continues to be Wipro’s largest and most strategic geography, comprising two primary segments:

Insight: North America contributed ₹537,518 million to IT Services revenue in FY24, and its combined segment share rose by 5.4% YoY, underscoring its dominance in Wipro’s global portfolio.

Revenue Performance Over Three Years (₹ in million)

Insight: Americas 1 (U.S.) led the growth while Americas 2 (Canada/LATAM) remained stable. Growth has been contract-driven and sector-diverse.

Sector-wise Performance in North America (FY25)

Insights:

• Americas 1 (U.S.) continues to dominate in the Health, Consumer, and Tech-Com sectors.
• Americas 2 (Canada) maintains its stronghold in BFSI (₹172,817 Cr) and Energy/Manufacturing/Resources (₹67,998 Cr).
• The health sector saw a significant YoY surge in the U.S. from ₹95,496 Cr to ₹108,305 Cr indicating growing digital health or life sciences demand.
• Technology & Communications also crossed the ₹89,000 Cr mark in FY25, showing steady growth in digitisation and telecom transformation projects.

Contract Structure - Stability and Predictability

Insight: Wipro's FY25 contract mix shows a moderate recovery in Time & Materials, a slight dip in Fixed Price contracts, and a continued sharp decline in Product-based revenues.

Sector Mix – Shift Toward High-Value Areas

Insight: Wipro's focus on Health and Consumer sectors continues to deliver strong growth, while BFSI shows signs of recovery; Energy and Technology segments saw marginal share declines post-consolidation.

Conclusion: Strategic Depth in North America

Wipro’s North American business continues to be its strongest pillar, accounting for 62.3% of total IT services revenue in FY25. The U.S. (Americas 1) segment showed solid year-over-year growth, especially in high-value sectors like Healthcare, Technology, and Consumer, while Canada and LATAM (Americas 2) remain key for BFSI and ENR verticals.

Despite a minor contraction in fixed-price contracts and ENR sector share, Wipro has maintained overall revenue stability with a 3-year CAGR of 6.79% in the region. The shift toward annuity-based models and strong traction in digital and AI-led transformation programs positions Wipro to sustain its leadership in the North American market.

Strategically aligned sector focus, resilient contract structure, and consistent growth in the U.S. make North America a cornerstone of Wipro's future-ready global strategy.

FAQs: Wipro’s Performance in North America

1. Why is North America critical to Wipro's business model?
North America contributes over 62% of Wipro’s IT services revenue in FY25 and remains the most profitable and strategically important market, especially due to enterprise transformation programs in the U.S.

2. What was Wipro’s revenue from North America in FY25?
Wipro generated ₹553,796 million in revenue from North America in FY25, led by the U.S. (₹281,824 million) and Canada/LATAM (₹271,972 million).

3. Which sectors led growth in North America during FY25?
In the U.S., Healthcare (₹108,305 million) and Consumer (₹103,875 million) drove growth. In Canada/LATAM, BFSI (₹172,817 million) and Energy/Manufacturing/Resources (₹67,998 million) remained dominant.

4. How have Wipro's contracts evolved in this region?
Wipro continues to prioritise fixed-price and volume-based contracts for long-term predictability. Time & materials contracts saw a 4.0% YoY increase in FY25, while product revenue declined sharply, reflecting a focus on services over proprietary offerings.

5. How has North America's share in Wipro’s portfolio changed over time?
North America's share grew from 58.5% in FY21 to 62.3% in FY25, with Americas 1 (U.S.) rising steadily year-over-year, showcasing post-pandemic resilience.

5. Is Healthcare becoming a core sector for Wipro in North America?
Yes. Healthcare revenue grew 14.1% in FY25, making it one of the fastest-growing sectors, reflecting increased demand for digital health, life sciences, and payer-platform transformation.

6. Has BFSI recovered after its slight dip in FY24?
Yes. BFSI saw a marginal recovery to 34.3% share in FY25, reaffirming its position as Wipro’s largest sector, particularly in Canada.

7. What is Wipro’s growth outlook in North America going forward?
With a solid contract base, rising U.S. healthcare and tech investments, and improving BFSI strength, Wipro is poised for steady and diversified growth in North America- especially through AI, cloud, and customer experience-led digital services.